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 We develop a methodology tailored to your needs

using rigorous, efficient information gathering and analysis techniques:

qualitative, quantitative or mixed, depending on the nature of the study.

 

 

Qualitative & Creative Techniques

 

(face to face) Customer groups or on-line focus groups 

Individual in-depth interviews - Participant observations - Expert interviews

  Forum/bulletin boards

 

 

 

 Quantitative Techniques & Barometers

 

On-line

 SMS, phone, face to face

   

 

Areas of activity:

  

Customers & prospects

  

 Profile, type, segmentation studies

 Requirements and key expectations studies

Habits and attitude studies

Purchasing decision process research

Consumer behavior surveys

 

 

Products & services

 

 Concept test - Prelaunch tests of new products or services (pre-test)

Tests of current products or services for optimization (post-test)

 

Name, logo tests - Packaging tests

 After-sales service studies

Benchmarking and competition perception surveys

 

   

Area & customer journey

 

 Prelaunch tests of new POS or new customer journeys (pre-test)

Organization studies of existing POS or customer journeys

Purchasing and consumption behavior research

 

Benchmark and competition perception survey

 

 

 Image & communication

 

 

 

Corporate studies: positioning study, image / brand awareness survey, corporate communication, pre-test, corporate communication review

 Pre-test before launching an advertising campaign, campaign impact survey (post-test)

Brand name, logo, promotion, slogan test

Website or App test