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We develop a methodology tailored to your needs
using rigorous, efficient information gathering and analysis techniques:
qualitative, quantitative or mixed, depending on the nature of the study.
Qualitative & Creative Techniques
(face to face) Customer groups or on-line focus groups
Individual in-depth interviews - Participant observations - Expert interviews
Forum/bulletin boards
Quantitative Techniques & Barometers
On-line
SMS, phone, face to face
Areas of activity:
Customers & prospects
Profile, type, segmentation studies
Requirements and key expectations studies
Habits and attitude studies
Purchasing decision process research
Consumer behavior surveys
Products & services
Concept test - Prelaunch tests of new products or services (pre-test)
Tests of current products or services for optimization (post-test)
Name, logo tests - Packaging tests
After-sales service studies
Benchmarking and competition perception surveys
Area & customer journey
Prelaunch tests of new POS or new customer journeys (pre-test)
Organization studies of existing POS or customer journeys
Purchasing and consumption behavior research
Benchmark and competition perception survey
Image & communication
Corporate studies: positioning study, image / brand awareness survey, corporate communication, pre-test, corporate communication review
Pre-test before launching an advertising campaign, campaign impact survey (post-test)
Brand name, logo, promotion, slogan test
Website or App test