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Portrait

 

Magalie Carrère, Founder & Director of Projections Clients

 

For more than 20 years, Magalie has been supporting French and international groups in their Marketing Studies and Customer Experience projects with a 1000% investment in each project.

  • Consultant: diagnosis, customer focus groups, customer or employee interviews, workshops, coaching, creativity groups
  • Customer Experience Worshop Facilitator & Trainer
  • HEC training in Coaching, IFOD Professional Coach
  • A graduate of Skema Business School (Lille)

Leader - Involved - Energetic - Creative - Attentive to others

 

Before founding Projections Clients, Magalie spent 11 years with the Air France Marketing Department where she worked as:

  • Customer Experience Manager,
  • Marketing Research Manager,
  • Customer Relations Project Manager...

 

“My considerable experience in a major group as well as in many of the most highly reputed research institutes, where I have examined a wide range of strategic and operational, qualitative and quantitative, domestic and international issues affecting the entire marketing mix, has allowed me to master wide-ranging methodological skills and a variety of marketing approaches.

Thanks to this experience and these tools, I am able to focus precisely on my customers' needs and provide dynamic, practical research and consulting services.”

 

 

 

Organization

  

Projections Clients assumes responsibility for the study itself and all project management activities: diagnosis, brief, proposal of a methodology, conduct of study, analysis and drafting of reports, recommendations, result presentation, implementation of measures.

 

For the conduct of international studies, Projections Clients works with a network of partners that meet the same quality requirements and are located in Europe as well as in various other countries worldwide.

 

Projections Clients acts alone or with various specialist partners depending on the design and scope of the research.

 

 

 

 

Our key strengths

 

Tailor made

 

We offer custom solutions that are perfectly adapted to the object of your research and your specific requirements. We do not use any standard model. We use both qualitative and quantitative information gathering techniques (e.g. client groups, individual interviews, on-line questionnaires etc.) to provide efficient and reliable answers to your questions and assist you in your decisions.

 

 

Analyse & pragmatism

 

The collected information is analyzed in depth to gain a clear understanding of the key content.

Our results are clear, precise, jargon-free and concretely illustrated (verbatim reports of customer meetings or interviews, photos or videos of the conducted fieldwork).

 

 

Consultancy, reactivity and proximity

 

Because we are convinced that close cooperation is a key factor contributing to the success of your project, we place our exacting approach and expertise at your disposal.

We go beyond the simple fulfillment of your study and work with you as committed partners. Once the results have been obtained, we can, if you wish, further support you with recommendations and assistance during the implementation of measures.

 

 

 

Their testimonies

 

"Magalie combines excellent strategic vision with the ability to listen and a commitment to results. She is fully involved and has the energy and charisma necessary to complete her projects successfully." 

 

"Thanks to her overall strategic marketing vision and her analytical mind, Magalie is truly proactive. She possesses all the skills necessary to grasp complex, varied issues based on a global, integrative, customer-oriented approach. I strongly recommend her for your marketing consultancy projects and customer surveys."

 

"Through the quality of the studies she has performed for us, Magalie has been able to bring clarity and simplicity to highly complex situations and has greatly facilitated the strategic decisions we have had to make. I would like to thank her for her excellent work."

 

"The presentations were very well received. Congratulations on a very successful project and I appreciate your responsiveness and thoughts all along the way.  This was a very big project and I thought you did extremely well setting us up for success."